Likee became the official media partner of the BRICS Games

Likee, leading short video community, has become the official media partner of the BRICS Games 2024.

During the tournament, Likee together with the official BRICS Games account (Likee ID: kazan2024_brics) will launch the #BRICS2024 challenge, which will allow more users to participate and delight in the sport through a special filter with the image of Bricsik, the BRICS Games Mascot. Likee bloggers will visit Kazan and capture newsworthy moments of the competition and behind-the-scenes footage.

We are very excited to team up with the BRICS Games, another great sporting event of 2024, following our successful collaboration with the Games of the Future in March” said Dmitry Shcherbinin, CEO of the Likee Russia social network. “Sport has always been one of the pillars of our content as a community, and it is also closely linked to our activities to promote both physical and mental health of our users, especially among the younger generation. It is worth mentioning that sports celebrities, including Football Club Zenit and figure skating champion Kamila Valieva, have joined Likee, and we also welcome new creators and sports fans to make quality content and meet like-minded friends on our platform.”

The BRICS Games will be held in Kazan from 12 to 23 June. More than 5,000 athletes from over 60 countries will play for about 400 sets of awards in 27 sports.

“We are very pleased that Likee, which is actively developing in our country and attracting a young audience, has become the media partner of the BRICS Games. The BRICS Games are an upcoming celebration of sport that should be of particular interest to young people: renovated sports venues, the best athletes from Russia and the world. Surely, we hope that as many people as possible will enjoy the Games by coming to Kazan. But if for some reason they cannot make it, we will be happy to share the most intriguing competition footage on social media so that everyone can experience what the BRICS Games are all about” said Mikhail Leonov, Deputy Director General of the ANO “Directorate for Sports and Social Projects”.

Tickets for the BRICS Games 2024 in Kazan can be purchased on the BRICS Games official website ( or on, the tournament’s official partner.


Likee is a unique platform for creating and sharing short videos around the world with fantastic live streaming. Launched in 2017, Likee is available in over 180 countries and more than 100 million users worldwide choose Likee for entertainment, self-expression, and making friends. Likee is a popular social network in Russia with thousands of millions of subscribers who show high loyalty and actively grow on the platform.